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Back to Integrations

HubSpot

Interact with HubSpot CRM or trigger workflows from HubSpot events

HubSpot is a Salesintegration for Sim, the AI workspace where teams build and deploy AI agents. Sim's HubSpot integration provides 29 HubSpot tools and 1 real-time trigger that AI agents can use inside Sim's visual workflow builder. HubSpot connects with one-click OAuth. Free to start at sim.ai.

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Last updated June 12, 2026

Overview

Integrate HubSpot into your workflow. Manage contacts, companies, deals, tickets, and other CRM objects with powerful automation capabilities. Can be used in trigger mode to start workflows when records are created, updated, a specific property changes, or a contact joins a list.

How to automate HubSpot with Sim

  1. 01

    Create a free account

    Sign up at sim.ai in seconds. No credit card required. Your workspace is ready immediately.

  2. 02

    Add a HubSpot block

    Open your workspace, drag a HubSpot block onto the workflow builder, and connect your account with one-click OAuth.

  3. 03

    Configure, connect, and run

    Pick the tool you need, wire in an AI agent for reasoning or data transformation, and run. Your HubSpot automation is live.

Real-time triggers

Connect a HubSpot webhook to Sim and your agent runs the instant an event happens, no polling, no delay.

HubSpot CRM Trigger

Triggers when HubSpot CRM records (contacts, companies, deals, tickets, custom objects) are created or updated, or when contacts join a list

Agent templates

Ready-to-use templates featuring HubSpot. Click any to build it instantly.

Supported tools

29 HubSpot tools available in Sim

Get Contacts

Retrieve all contacts from HubSpot account with pagination support

Create Contact

Create a new contact in HubSpot. Requires at least one of: email, firstname, or lastname

Update Contact

Update an existing contact in HubSpot by ID or email

Search Contacts

Search for contacts in HubSpot using filters, sorting, and queries

Get Companies

Retrieve all companies from HubSpot account with pagination support

Create Company

Create a new company in HubSpot

Update Company

Update an existing company in HubSpot by ID or domain

Search Companies

Search for companies in HubSpot using filters, sorting, and queries

Get Deals

Retrieve all deals from HubSpot account with pagination support

Create Deal

Create a new deal in HubSpot. Requires at least a dealname property

Update Deal

Update an existing deal in HubSpot by ID

Search Deals

Search for deals in HubSpot using filters, sorting, and queries

Get Tickets

Retrieve all tickets from HubSpot account with pagination support

Create Ticket

Create a new ticket in HubSpot. Requires subject and hs_pipeline_stage properties

Update Ticket

Update an existing ticket in HubSpot by ID

Search Tickets

Search for tickets in HubSpot using filters, sorting, and queries

Get Line Items

Retrieve all line items from HubSpot account with pagination support

Create Line Item

Create a new line item in HubSpot. Requires at least a name property

Update Line Item

Update an existing line item in HubSpot by ID

Get Quotes

Retrieve all quotes from HubSpot account with pagination support

Get Appointments

Retrieve all appointments from HubSpot account with pagination support

Create Appointment

Create a new appointment in HubSpot

Update Appointment

Update an existing appointment in HubSpot by ID

Get Carts

Retrieve all carts from HubSpot account with pagination support

List Owners

Retrieve all owners from HubSpot account with pagination support

Get Marketing Events

Retrieve all marketing events from HubSpot account with pagination support

Get Lists

Search and retrieve lists from HubSpot account

Create List

Create a new list in HubSpot. Specify the object type and processing type (MANUAL or DYNAMIC)

Get Users

Retrieve all users from HubSpot account

Frequently asked questions

Sim's HubSpot integration adds 29 HubSpot tools and 1 real-time trigger to the AI agents you build in Sim's visual workflow builder — no code required. Interact with HubSpot CRM or trigger workflows from HubSpot events. Teams often pair HubSpot with Linear and Rippling in the same agent.

You can get Contacts, create Contact, update Contact, search Contacts, and get Companies with HubSpot in Sim, plus 24 more HubSpot tools listed on this page. Each runs as a tool inside an AI agent block, so an agent can chain HubSpot with services like Linear and Rippling and apply LLM reasoning between steps.

Connecting HubSpot takes about five minutes: (1) Create a free account at sim.ai. (2) Create an agent in your workspace. (3) Drag a HubSpot block onto the workflow builder. (4) Connect your HubSpot account with one-click OAuth — no credentials to copy. (5) Pick a tool such as "Get Contacts", wire up its inputs, and click Run — your agent is live.

Add a HubSpot block to your agent and select "Get Contacts" as the tool. Retrieve all contacts from HubSpot account with pagination support. Fill in the required fields — inputs can reference outputs from earlier steps, such as text generated by an AI block or data fetched from another integration. No code is required.

Add a HubSpot trigger block to your agent and copy its generated webhook URL into HubSpot's webhook settings. Sim supports 1 real-time trigger for HubSpot: HubSpot CRM Trigger. Once configured, every matching HubSpot event starts your agent instantly — no polling, no delay.

Sim receives the full event payload HubSpot sends — typically the record or object that changed, plus metadata like the event type and timestamp. Every field in the payload is available as a variable you can pass to AI blocks, conditions, or other integrations.

Linear

Interact with Linear issues, projects, and more

Rippling

Manage workers, departments, custom objects, and company data in Rippling

SAP Concur

Manage expense reports, travel requests, cash advances, and more in SAP Concur

GitHub

Interact with GitHub or trigger workflows from GitHub events

Sim

Start automating HubSpot today

Build your first AI agent with HubSpot in minutes. Connect to every tool your team uses. Free to start, no credit card required.