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Back to Integrations

People Data Labs

Enrich and search people and companies

People Data Labs is a Salesintegration for Sim, the AI workspace where teams build and deploy AI agents. Sim's People Data Labs integration provides 11 People Data Labs tools that AI agents can use inside Sim's visual workflow builder. People Data Labs connects with an API key. Free to start at sim.ai.

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Last updated June 12, 2026

Overview

Enrich a single person or company with People Data Labs, or search the global person and company datasets with SQL or Elasticsearch DSL. Useful for sales enrichment, contact lookup, and CRM hygiene.

How to automate People Data Labs with Sim

  1. 01

    Create a free account

    Sign up at sim.ai in seconds. No credit card required. Your workspace is ready immediately.

  2. 02

    Add a People Data Labs block

    Open your workspace, drag a People Data Labs block onto the workflow builder, and paste in your People Data Labs API key.

  3. 03

    Configure, connect, and run

    Pick the tool you need, wire in an AI agent for reasoning or data transformation, and run. Your People Data Labs automation is live.

Agent templates

Ready-to-use templates featuring People Data Labs. Click any to build it instantly.

Supported tools

11 People Data Labs tools available in Sim

Person Enrich

Enrich a single person profile using People Data Labs. Match by email, phone, LinkedIn URL, or name + company/location. Returns work history, contact details, location, and skills.

Person Identify

Return up to 20 candidate person matches with confidence scores. Useful when you want to see all plausible matches rather than the single best one. Reference: https://docs.peopledatalabs.com/docs/identify-api-quickstart

Person Search

Search the People Data Labs person dataset using SQL or Elasticsearch DSL. Returns up to 100 matching records per call.

Bulk Person Enrich

Enrich up to 100 person records in a single call. Provide a JSON array of request objects, each with a `params` object (and optional `metadata` echoed back). Reference: https://docs.peopledatalabs.com/docs/bulk-person-enrichment-api

Company Enrich

Enrich a single company using People Data Labs. Match by name, website, LinkedIn URL, ticker, or PDL ID.

Company Search

Search the People Data Labs company dataset using SQL or Elasticsearch DSL. Returns up to 100 matching companies per call.

Bulk Company Enrich

Enrich up to 100 companies in a single call. Provide a JSON array of request objects, each with a `params` object. Reference: https://docs.peopledatalabs.com/docs/bulk-company-enrichment-api

Company Cleaner

Normalize a company string into a canonical company record. Provide at least one of name, website, or profile (LinkedIn URL).

Location Cleaner

Normalize a freeform location string into a structured locality/region/country record with coordinates.

School Cleaner

Normalize a school string into a canonical school record. Provide at least one of name, website, or profile (LinkedIn URL).

Autocomplete

Get autocomplete suggestions for a PDL field (title, skill, company, industry, location, school, major, role, sub_role).

Frequently asked questions

Sim's People Data Labs integration adds 11 People Data Labs tools to the AI agents you build in Sim's visual workflow builder — no code required. Enrich and search people and companies. Teams often pair People Data Labs with Enrich and Apollo in the same agent.

You can person Enrich, person Identify, person Search, bulk Person Enrich, and company Enrich with People Data Labs in Sim, plus 6 more People Data Labs tools listed on this page. Each runs as a tool inside an AI agent block, so an agent can chain People Data Labs with services like Enrich and Apollo and apply LLM reasoning between steps.

Connecting People Data Labs takes about five minutes: (1) Create a free account at sim.ai. (2) Create an agent in your workspace. (3) Drag a People Data Labs block onto the workflow builder. (4) Paste your People Data Labs API key to authenticate — you can find it in your People Data Labs account settings. (5) Pick a tool such as "Person Enrich", wire up its inputs, and click Run — your agent is live.

Add a People Data Labs block to your agent and select "Person Enrich" as the tool. Enrich a single person profile using People Data Labs. Match by email, phone, LinkedIn URL, or name + company/location. Returns work history, contact details, location, and skills. Fill in the required fields — inputs can reference outputs from earlier steps, such as text generated by an AI block or data fetched from another integration. No code is required.

Enrich

B2B data enrichment and LinkedIn intelligence with Enrich.so

Apollo

Search, enrich, and manage contacts with Apollo.io

Zendesk

Manage support tickets, users, and organizations in Zendesk

Prospeo

Enrich and search B2B contacts and companies

Sim

Start automating People Data Labs today

Build your first AI agent with People Data Labs in minutes. Connect to every tool your team uses. Free to start, no credit card required.